Dramatic increases in search engine usage over the years, has made it easier to find pieces of information otherwise hard to come by. But what happens when the information found is potentially harmful to you or your business. What if the information that is so easily accessible under your business name in the major search engines is not true and creates negative publicity for you and your business.
Obviosuly you would want such negative publicty removed and the people who are responsible for it prosecuted. However a 9th Circuit Court Ruling has given the operators of "interactive" websites such as blogs and forums protection from libel suits under First Amendment provisions of the US Constitution. Additionally, even an admissible lawsuit would cost you enormous amounts of time and money, yet target only one source of potentially malicious information making your negative publicity removal campaign too expensive to follow through with.
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